ALL IN THE DETAIL

All In The Detail is a womenswear brand blending romantic design with effortless wearability. Founded in 2020, it features artisan touches, dreamy fabrics, and timeless silhouettes made to celebrate the beauty in everyday moments.

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MEET MICHELLE CARVALHO, FOUNDER BEHIND ALL IN THE DETAIL

Michelle was raised by loving parents who immigrated from Portugal, but at a young age, she tragically lost her father to brain cancer. Her mother became her greatest role model—showing Michelle what it means to be strong, independent, and courageous. Inspired by her mother’s resilience, Michelle made it her mission to help women feel that same confidence and strength.

Creativity has always been central to Michelle’s life, especially in fashion. She fell in love with the artistry behind clothing—from the creation of fabric to the craftsmanship of a finished garment and the individuality of how it’s worn. To her, fashion is more than just clothing; it’s self-expression and empowerment.

After more than a decade working in luxury retail, Michelle found joy in helping clients feel beautiful and confident, whether it was a student preparing for an interview, a bride finding her dream dress, or a new mom rediscovering her style. In 2020, she took a leap of faith to start her own business—just as New Jersey shut down for the pandemic. Undeterred, she turned her apartment into a mini studio, with her husband Hancy by her side, and officially launched All in the Detail on April 17, 2020.

Each collection Michelle designs is inspired by whimsical prints, timeless romance, feminine silhouettes, and dreamy textures—but most of all, by the everyday woman. She believes when you feel your best, you can conquer anything. With All in the Detail, Michelle set out to make high-quality, luxurious-feeling pieces accessible to everyone—because, as she says, “It’s all in the detail.”

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